Job openings for Social Media Specialist in Nashik

Social Media Specialist
KEY RESPONSIBILITIES
1. Social Media Management & Strategy
• Plan, execute, and oversee content strategies across Instagram, Facebook, LinkedIn, YouTube, and emerging channels.
• Craft engaging video scripts, captions, reels, and visual concepts for our portfolio brands (sports, activewear, lifestyle, footwear).
• Manage content calendars, post schedules, and maintain a consistent brand voice across platforms.
• Engage with online communities, respond to audience queries, and drive active customer participation.
• Stay updated on platform algorithms, social media trends, viral audio, and retail marketing best practices.
2. AI-Driven Content & Innovation
• Integrate generative AI tools (ChatGPT, Claude, Midjourney, Adobe Firefly, Canva AI) into daily workflows for copy, visual creation, and brainstorming.
• Automate content workflows and social media scheduling using AI-assisted productivity tools.
• Experiment with AI-driven content optimization and audience segmentation for organic and paid campaigns.
3. Reporting & Collaboration
• Track and report key social metrics (reach, engagement rate, follower growth, conversion).
• Collaborate with internal trade/retail marketing teams and store managers to support store activations, new launches, and offline events.
REQUIRED QUALIFICATIONS & SKILLS
• Experience: 1-2 years in social media management, digital marketing, or content creation (Retail/ -Lifestyle preferred).
• Content Skills: Proficient with Canva, CapCut, Adobe Premiere Pro, Photoshop, or Lightroom.
• Platform Knowledge: In-depth understanding of Instagram Reels, LinkedIn, YouTube Shorts, and Meta Business Suite.
• Communication: Strong written and verbal English skills with excellent copywriting capability.
• Organizational & AI Skills: Strong organizational, planning, and workflow management skills with proficiency in leveraging AI tools for task organization, workflow automation, content scheduling, project coordination, and digital asset management.